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A new app called BrainWave claims to be the first to allow you to control your Spotify and Pandora music with hand gestures. You've always wanted that, right?

brainwave.jpgYes, you can wave at your phone while you're solving the world's problems. Your phone will respond. BrainWave/Vimeo screenshot by Chris Matyszczyk/CNET

Some days you're Slash. Other days you're Phil Collins. (Oh, don't be ashamed.)

You even have your Leonard Bernstein moments, don't you?

That's the thing with music. It makes you want to wave your arms around in one way or another. It brings you out of yourself and into that blissful place where you're actually someone important, loved by many.

This is something, perhaps inadvertently, that the makers of BrainWave have waved their technical wand over. For this app claims to be the very first that lets you control the music on your phone with a mere wave of the hand.

Yes, you could be at your treadmill desk and suddenly, with a wave, you can eliminate Kanye West in favor of Katy Perry.

The glory of this invention is that you don't even have to have the screen on in order to wave the perfect musical environment into your soul.

It works with Pandora, Spotify, iHeart, GooglePlayMusic and even Beats (as long as that still exists).

I confess I've been a touch skeptical about gesture apps. My principle fear is that users look like tai chi practitioners who have ingested an unwise cocktail of chemicals.

So I asked BrainWave's maker, OTG Platforms, whether one might be permitted to invent one's own gestures.

CEO Ryan Fink told me in an email, "If you can wave to someone you can use BrainWave...no need to make your own gestures up. Open hand = play/pause and a wave of the hand = back/next song. It's so simple a priest, rabbi or pastor can do it...Possibly all at the same time."

That's the thing about techies. They preach freedom. But they insist on conformity.

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world.


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